Design is a synthetic discipline, a creative field, a pretty pattern, a clever plan, a special look, an idea, a nifty solution to a problem, a cool product, an ordered process, an attitude, a way of thinking… an image-conscious wanna-be, a vain narcissist’s lifestyle, an expensive brand…a scheme, and an intentional act of creation.

“Although it has been well documented that design is a highly ambiguous term and that this is problematic for the field as a whole, many designers are resigned to this fact since it is unclear how one can resolve differences of opinion about what such a central and sensitive term means.”

– Andruchow, Robert